Business Spotlight: Michael Maloney of Brand Force 5

Almost everywhere we look, we’re consuming some sort of advertisement: billboards, social media ads, pop-ups on websites, podcast interruptions, and so on. You can’t even go to a baseball game without seeing signs in the outfield… or to the beach without getting distracted by a plane pulling an ad banner. With the saturation of advertising, it can be extremely difficult to stand out – especially for emerging businesses, or small- and medium-sized companies.

This month’s business spotlight has made it their mission to help clients do just that: stand out. Whether you’re looking for a new logo or imagery, are seeking a t-shirt design for an event, or need help crafting your business’ story, consider Michael Maloney, Owner and Chief Creative of Brand Force 5.

Michael Maloney spent most of his 20-year career working on Madison Ave, creating illustrations, logos, award-winning magazine ads and television commercials for clients big (Heineken, Crest, Pantene, Prilosec) and small. For the last few years, he’s focused solely on small- and medium-sized businesses, being able to share his global experience on the local level through Brand Force 5.

A variety of logos and designs created by Brand Force 5.

Brand Force 5 services include advertising, graphic design, branding, illustration, website design and more. What truly sets the company apart is their mission to design everything they do using a guide they developed called “FORCE:”

Focused: They ensure that the project is focused, balanced and concise.

Ownable: The elements they create are unique to the client and project – you won’t find generic clipart in anything they do.

Relevant: Whether it’s a logo, a custom illustration or social media cover page, it needs to be representative of the business’, event’s or client’s needs. Relevance to both the brand and the project are just as important.

Continuous: The designs are timeless and continuous across various mediums (print and digital advertising, packaging, business cards, T-shirts, billboards, etc.)

Evocative: Whatever it is they create, one of their goals is always to be evocative, does it evoke a memory? A feeling? They are looking to inspire with everything they create.

Brand Force 5 can help both new and existing companies, brands and events. Michael has helped clients define their company and identify key elements outside of design, like a business name – all of which must be done before diving into the creative. For existing and well-known companies that may have stale or dated branding, Brand Force 5 can execute a re-brand, incorporating existing elements into a new, stronger identity, which then translates into imagery, advertising, packaging, social media marketing materials, and so on.