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Netflix Password-Sharing Crackdown Begins

May 24, 2023 by Bautis Financial
Hand on TV remote opening Netflix application on smart TV.

Executives are banking on the crackdown to boost revenue for the streaming service. estimating that 100 million households were watching Netflix through an account that wasn't theirs last year.

Gone are the days of mooching off your friend’s Netflix account for free…

The streaming service began alerting members yesterday about its new sharing policy, noting that Netflix accounts are only to be shared within a single household. 

“Your Netflix account is for you and the people you live with — your household,” the company wrote in the email.

It goes on to say that members can transfer a profile of someone outside of their household, so the person can begin a new membership they pay for on their own. Or, they can pay an extra fee of $7.99 per month per person using the account outside their household.

Here’s how Netflix prices its tiers in the U.S.:

  • Standard ad-supported (2 devices at a time): $6.99/month
  • Basic (1 device at a time): $9.99/month
  • Standard (2 devices at a time): $15.49/month
  • Premium (4 devices at a time): $19.99/month

Subscribers to the cheapest two tiers can’t share their account. If you pay for the standard tier, you can add someone to your account outside of your household for the extra $7.99/month. But Premium subscribers will be able to add two additional members. 

Netflix executives are banking on the password-sharing crackdown to boost revenue, estimating last year that 100 million households were watching Netflix through an account that wasn’t theirs.

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Category: Daily Flash Briefing, Finance NewsTag: Netflix, Technology News, Technology Tips
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