• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Bautis Financial

Bautis Financial

Secure your Castle, Achieve your Dreams.

  • Schedule a Call
  • Who We Work With
    • Individuals and Families
    • Small Business Owners
    • Retirees and Pre-Retirees
    • 401k Plan Sponsors
  • About
    • Our Approach
    • Our Team
    • Our Difference
  • Insights
    • Blog
    • Business Valuation Advisor
    • College Planning Hub
    • Discover How
    • Learning Center
    • Risk Score
  • Podcast
    • Agent of Wealth
  • Client Access
    • Wealth Center
    • Orion
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

What is a 60/40 Portfolio?

July 26, 2021 by Bautis Financial

The 60/40 portfolio is a commonly used benchmark for a balanced investment strategy. But what is it exactly?

You’ve seen the term 60/40 portfolio, but what actually is it?

In 1952, “Modern Portfolio Theory” was introduced by economist Harry Markowitz as a way to optimize risk-adjusted returns with diversification. The theory moved portfolio construction towards a wholistic analysis of how an asset fits into a portfolio and investor‘s overall goal. One way to diversify a portfolio and reduce risk is to invest in a combination of stocks and bonds.

Then, along came Jack Bogle. The Vanguard founder popularized index funds and diversifying portfolios with 60% in stocks and 40% in bonds. Overtime, 60/40 became a benchmark for what a balanced portfolio looks like.

Do you need help diversifying your portfolio? Schedule a complimentary consultation with our financial advisors.

Category: Investments, VideosTag: 60/40 Portfolio, Balanced Portfolio, Bonds, Diverse Portfolio, Investing Strategies, Jack Bogle, Modern Portfolio Theory, Stocks
Previous Post:Stock Trader Assessing the Stock MarketMarket Recap Week of 7/19/2021 Through 7/23/2021 – Daily Flash Briefing
Next Post:The Fed Meeting Kicks Off Today: What to Watch – Daily Flash BriefingThe Federal Reserve Building

Subscribe to Our Insights

Sign up to receive valuable financial insight and updates straight to your inbox each week.

Social

Follow along on social media

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Contact

8 Hillside Ave
Suite LL1,
Montclair, NJ 07042
Get Directions
862-205-5800

Form CRS

Navigation

  • Schedule a Call
  • Who We Work With
    • Individuals and Families
    • Small Business Owners
    • Retirees and Pre-Retirees
    • 401k Plan Sponsors
  • About
    • Our Approach
    • Our Team
    • Our Difference
  • Insights
    • Blog
    • Business Valuation Advisor
    • College Planning Hub
    • Discover How
    • Learning Center
    • Risk Score
  • Podcast
    • Agent of Wealth
  • Client Access
    • Wealth Center
    • Orion

Copyright © 2026 · Bautis Financial · All Rights Reserved · Powered by Mai Theme

Return to top